BEST SELLER: Balls!: 6 Rules for Winning Today's Business Game

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America's small and midsized businesses face unique challenges as they struggle to reach the kind of long term business goals achieved by larger companies. Balls! shows that successful firms follow certain rules and display six essential traits they are brave, authentic, loud, lovable, and spunky. Add an exclamation mark for "Do It Right Now Before Someone Else Does!" and that spells Balls! something all growing businesses need in order to truly succeed. Written by a young executive at one of America's fastest growing small businesses, Balls! looks at business success from a decidedly exuberant and creative perspective, bringing fresh ideas and tactics that any business leader, in any industry, will find immediately useful.
Alexi Venneri (Seattle, WA) is Chief Marketing and Communications Officer at Who's Calling, one of the fastest growing companies in America. She joined the firm as employee number 13 and has witnessed it grow to over 300 employees. She is also the former director for the Seattle Mariners who managed all ballpark marketing and fan relations for the team. Her professional career also includes sales management, event planning, training, and marketing for companies in both the U.S. and Canada.


America's small and midsized businesses face unique challenges as they struggle to reach the kind of long term business goals achieved by larger companies. Balls! shows that successful firms follow certain rules and display six essential traits they are brave, authentic, loud, lovable, and spunky. Add an exclamation mark for "Do It Right Now Before Someone Else Does!" and that spells Balls! something all growing businesses need in order to truly succeed. Written by a young executive at one of America's fastest growing small businesses, Balls! looks at business success from a decidedly exuberant and creative perspective, bringing fresh ideas and tactics that any business leader, in any industry, will find immediately useful. Alexi Venneri (Seattle, WA) is Chief Marketing and Communications Officer at Who's Calling, one of the fastest growing companies in America. She joined the firm as employee number 13 and has witnessed it grow to over 300 employees. She is also the former director for the Seattle Mariners who managed all ballpark marketing and fan relations for the team. Her professional career also includes sales management, event planning, training, and marketing for companies in both the U.S. and Canada.

BEST SELLER: Budgeting Basics and Beyond: A Complete Step by Step Guide for Nonfinancial Managers

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Better budgets can boost your department and your career to higher levels of
performance and success. Savvy executives use the budgeting process to take
stock of their direction, refine their goals, and share their mission with their staff.
Their budgeting reveals their position in the market, places untapped resources at
their command, and motivates all employees to greater levels of productivity.
They use their budgets to propel them towards the top of their industry. This book
will show you how to get there.
Budgeting Basics and Beyond shows you how the budget can be your most
powerful tool for strategy and communications. It points out that the budget brings
into stark relief all of the factors that every manager must consider, such as industry
conditions, competition, degree of risk, stability of operations, capacity
limitations, pricing policies, turnover rates in assets, production conditions, product
line and service considerations, inventory balances and condition, trends in the
marketplace, number of employees and their technical abilities, availability and
cost of raw materials, available physical resources, technological considerations,
economy, and political aspects. Then it uncovers the role each of those factors
plays in achieving your corporate goals. And since those goals cannot be achieved
single handedly, this book suggests ways to use the budget to help each employee
appreciate how they will contribute to the division’s profitability.

BEST SELLER: Business Economics and Managerial Decision Making

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Written primarily for students taking courses in managerial economics in Britain and Europe, The Business Economics and Managerial Decision Making analyses the growth and development of privately owned firms and also the decisions made by firms operating in both private and public sector enterprises. Coverage is clear and concise, and avoids specialist techniques such as linear programming, which in a European context tend to belong in courses dealing with operations research. The book also avoids straying into areas of industrial economics, instead retaining a sharp focus on relevant issues such as the theory of the firm and the varying objectives that may be adopted in practice. Key sections are supported by case studies of real firms and actual decisions made.

"Written primarily for students taking courses in managerial economics in Britain and Europe, The Business Economics and Managerial Decision Making analyses the growth and development of privately owned firms and also the decisions made by firms operating in both private and public sector enterprises. Coverage is clear and concise, and avoids specialist techniques such as linear programming, which in a European context tend to belong in courses dealing with operations research. The book also avoids straying into areas of industrial economics, instead retaining a sharp focus on relevant issues such as the theory of the firm and the varying objectives that may be adopted in practice. Key sections are supported by case studies of real firms and actual decisions made. "

BEST SELLER: Business Valuation and Taxes

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Disputes over valuation issues fill the court's dockets and for good reason, fair market valuations are required frequently by the law. The authors believe that approximately 243 sections of the Code and several thousand references in the Regulations explicitly require fair market value determination. Consequently, taxpayers file an estimated 15 million tax returns each year reporting an event involving a valuation related issue. It is no mystery, therefore, why valuation cases are ubiquitous. Today, valuation is an important and highly sophisticated process. Valuators need legitimate guidance to perform their work. The objective of this book is to provide knowledge, and guidance to those who do the valuations as well as those who are affected by them.

This unprecedented text provides:

* Clear guidance and perspective on business valuation from two of the nation’s top authorities, Hon. David Laro and Dr Shannon Pratt.
* Insightful perspective and discussion on critical issues, procedures and law pertaining to business valuation.
* An overview of business valuation procedures
* Law and techniques of Fair Market Value Opinion from the Hon. David Laro and Dr. Shannon Pratt who express their unique and critical views.
* The business valuer with everything from the basics to the sophisticated. From definitions to valuing complex business interests, what you need to know about business valuation.
* Everything from empirical market evidence to credible expert business valuation testimony discussed and analyzed by the Hon. David Laro and Dr. Shannon Pratt.

BEST SELLER: Business Ratios and Formulas

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"Steve Bragg has created a useful, relevant guide to applying performance measurements across the organization. His practical explanations and examples should enable managers to apply sophisticated performance measures in a straightforward manner. This book will be a great tool for process improvement. It should be well received by managers, accountants, and consultants."
—Clint Davies, Partner (Principal), Berry, Dunn, McNeil & Parker

Business managers require a variety of analytical tools to assess a host of organizational performance standards from finance, efficiency, capacity, and market share to asset utilization, cash flows, liquidity, and capital structure. Steven Bragg's Business Ratios and Formulas represents a comprehensive resource of nearly 200 operational criteria, allowing managers and auditors to pick and choose the tools they need to best assess their organization's performance. Each cataloged measurement includes a description, an example, and some time tested troubleshooting. Business Ratios and Formulas proves an authoritative resource for managers wishing to thoroughly assess organizational performance.

BEST SELLER: A Foreign Exchange Primer

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The foreign exchange market is the largest in the world, with an estimated $1.6 trillion average daily turnover. This book sets out to introduce the novice to the practical skills necessary to understand the foreign exchange market today.

A Foreign Exchange Primer provides a clear understanding of how this market functions, from the main products through to the techniques used, coverage of the main participants, details of the various 'players' and an understanding of the 'jargon' used in everyday dealings.

This concise, highly accessible primer is ideal for anyone new to or wanting to become involved in the foreign exchange market, from a dealing room or sales perspective through to the novice investor.

The foreign exchange market is the largest market in the world, with an estimated $1.6 trillion average daily turnover. This book sets out to introduce the novice to the practical skills necessary to understand the foreign exchange market today. Foreign Exchange Primer provides a clear understanding of how this market functions, from the main products through to the techniques used, coverage of the main participants, details of the various 'players' and an understanding of the 'jargon' used in everyday dealings. This concise and highly accessible primer, is ideal for anyone new to or wanting to become involved in the foreign exchange market, from a dealing room or sales perspective through to the novice investor.

BEST SELLER: A Modern Approach to Graham and Dodd Investing

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An updated approach to classic security analysis
The principles of value investing outlined by Graham and Dodd in the 1940s continues to be used today by individuals and companies who face challenging investment decisions. A Modern Approach to Graham and Dodd Investing examines the classic Graham and Dodd approach to valuation and updates it for the twenty first century. Thomas Au, a credentialed analyst with a leading insurance company and an ex Value Line analyst, reworks the basics of value investing from net present value, financial statement analysis, and return on capital to return and leverage, asset allocation, and diversification. Through case studies and real time analysis, A Modern Approach to Graham and Dodd Investing presents readers with examples that will make analysis and portfolio theory more relevant and powerful.

Thomas P. Au (Hartford, CT) is a Vice President and Portfolio Manager for the investment arm of a large insurance and healthcare provider. His specialty is emerging and international markets. He received his BA, cum laude, with a double major in economics and history, from Yale University, and an MBA in finance from New York University.

An updated approach to classic security analysis
The principles of value investing outlined by Graham and Dodd in the 1940s continues to be used today by individuals and companies who face challenging investment decisions. A Modern Approach to Graham and Dodd Investing examines the classic Graham and Dodd approach to valuation and updates it for the twenty first century. Thomas Au, a credentialed analyst with a leading insurance company and an ex Value Line analyst, reworks the basics of value investing from net present value, financial statement analysis, and return on capital to return and leverage, asset allocation, and diversification. Through case studies and real time analysis, A Modern Approach to Graham and Dodd Investing presents readers with examples that will make analysis and portfolio theory more relevant and powerful.
Thomas P. Au (Hartford, CT) is a Vice President and Portfolio Manager for the investment arm of a large insurance and healthcare provider. His specialty is emerging and international markets. He received his BA, cum laude, with a double major in economics and history, from Yale University, and an MBA in finance from New York University.

BEST SELLER: J.Person A Complete Guide to Technical Trading Tactics

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A thorough trading guide from a professional trader
The Complete Guide to Technical Trading Tactics can help the new individual investor understand the mechanics of the markets. Filled with in depth insights and practical advice, this book details what it takes to trade and shows readers how they can broaden their horizons by investing in the futures and options markets. The Complete Guide to Technical Trading Tactics outlines a variety of proven methodologies pivot points, candlesticks, and other top indicators so readers may use those that work best for them as well as make their own trading decisions without a second thought. Author John Person also shares his insights on a variety of trading technologies that will allow readers to gain a competitive edge in the market.
John L. Person (Palm Beach, FL) publishes The Bottom Line Financial and Futures Newsletter, a weekly commodity publication that incorporates fundamental new developments as well as technical analysis using his trading system.

Are you looking for time tested trading techniques that professional stock index and futures traders use?

Futures and options markets can be profitable arenas for both novice and experienced traders. But to come out on top, you must have a solid understanding of the markets, the technical tools used to trade them, and yourself.

After twenty five years as abroker, trader, and educator in the futures and options field, John Person has associated with trading legends and manysuccessful traders and witnessed firsthand their strategies for success. Out of these real time experiences, he shares the valuable insights you will find in A Complete Guide to Technical Trading Tactics. Novice and experienced alike will gain a better understanding of the mechanics of the markets and methodologies that work.

Person demonstrates multiple trading methodologies using pivot point analysis and shows you how you can implement these key calculations with other methods and indicators. To understand this approach, you don’t have to abandon your knowledge of traditional technical analysis techniques. All you have to do is be open to integrating the theories to help you confirm, validate, and identify entry and exit points when trading.

By learning how to better integrate elements of market analysis such as time and price, you’ll be ready to trade with confidence and achieve success. The proven methodologies that are discussed from the technical side include:

* Pivot points–a leading price indicator that is based on price points using different time frames
* Cycle analysis–which deals with predicting market turning points based on time
* Candle chart patterns–which are based on price relationships between the open, high, low, and close including past chart points such as old highs or lows
* Fibonacci ratio corrections and extension studies–which are based on past price points
* Mental thought processes–the last and maybe the most important aspect of trading, which will help you evaluate your psychological makeup and overcomerough spots to stay focused when trading

If you are to trade successfully, you need to understand that it requires hard work, discipline, and, above all, that you remain focused with the use of methodologies that pinpoint opportunities and help you take control of your emotions. A Complete Guide to Technical Trading Tactics will go a long way toward accomplishing these goals.

BEST SELLER: Getting an Investing Game Plan

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In a straightforward and accessible manner, Getting an Investing Game Plan explains why you need a game plan for both wealth creation and wealth preservation, and clearly outlines the components of a successful investing game plan. Shaped from the experiences gained in the mud of the marketplace as well as stories of real investors, these proven steps will help you get your investing house in order–whether you’re starting fresh or starting over. You will learn about:

* Getting into the game plan mindset–remaining committed, consistent, and courageous
* Knowing your risk tolerance and goals
* Understanding diversification (stocks, bonds, cash)
* Structuring a portfolio that suits you–conservative, moderate, aggressive, and the bunker portfolio
* Picking the right fund for your allocation needs and your financial goals
* Listening to select professionals
* Reviewing your game plan periodically
* And much more

After reviewing the ten steps to creating an investing game plan, you should feel ready to manage your own plan. But if you’re concerned that you might need some help, this comprehensive guide can show you how to find the help you need. Getting an Investing Game Plan includes a chapter focused solely on how to seek and size up a worthy financial advisor to manage your plan.

What matters most in achieving financial success is not how well you play any single round of the investment game, but whether you have a well thought out and complete investing game plan. Regardless of age or income, an investing game plan will help you achieve consistent returns on your investments, while making sure you don’t lose a bundle. With this book as your guide, you will learn how to create an investing game plan that will last a lifetime.

BEST SELLER: Getting Started As a Financial Planner J.H.Rattiner

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There has never been more opportunity for financial planners or more reasons for financial professionals to consider switching the direction of their careers into this lucrative field. Today's planners will cash in on the huge surge of baby boomers preparing for retirement in the decades ahead. And as the number and complexity of investments rises, more individuals will look to financial advisers to help manage their money.

In this updated guide, Jeffrey H. Rattiner, a practicing financial planner and educator, provides a complete, systematic, turnkey framework for the aspiring planner to follow. Starting from the key question, "Why do you want to be a financial planner?" the author guides you through the development of an effective infrastructure and client management system for your practice. The many essential concepts are clearly illustrated with examples from practicing professionals. Throughout this handbook, Rattiner provides personal insights on how and why a planner must develop a solid understanding of client needs before building a comprehensive financial plan.

Getting Started as a Financial Planner has everything one needs to know from how to set up a practice and communicate with clients to how to manage investments and market services in order to launch a career in financial planning and to attain success in this high growth profession.

Bill Gates: Business at the Speed of Thought

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Introduction
Business at the Speed of Thought is not a technical book. It explains the business reasons for and practical uses of digital processes that solve real business problems. One CEO who'read a late draft of the manuscript said the examples served as a template for helping him understand how to use a digital nervous system at his company. He was kind enough to say, "I was making one list of comments to give to you, and another list of things to take back to implement in my company." I hope other business readers discover the same "how to" value.

Project Leadership

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Introduction:
This book traces the development of project leadership as fundamental to completing projects effectively, delineates the leadership tasks that must be accomplished and helps the reader develop wisdom in making decisions.

Business Strategies for the Next-Generation Network

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Introduction
This is not the first attempt to build the Next-Generation Network (NGN). Back in the 1980s, when the carriers controlled innovation, they had come up with a wonderfully complex architecture for voice, data, and video services, called the Broadband Integrated Services Digital Network (Broadband ISDN). This architecture was layered upon a standard protocol called ATM—Asynchronous Transfer Mode—and those 53-byte cells were deceptively simple. All the real complexity was in the multiple adaptation layers, which allowed very different services to be successfully adapted to and carried by the relatively uncomplicated ATM transport layer, and in the signaling required to make, manage, and tear-down connections.

The World as I See it- Albert Einstein

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Introduction
This book does not represent a complete collection of the articles, addresses, and pronouncements of Albert Einstein; it is a selection made with a definite object-- namely, to give a picture of a man. To-day this man is being drawn, contrary to his own intention, into the whirlpool of political passions and contemporary history. As a result, Einstein is experiencing the fate that so many of the great men of history experienced: his character and opinions are being exhibited to the world in an utterly distorted form.

Marketing to Women

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Introduction
There is so much support proving the power and wealth of the female market that it seems downright odd that some companies still resist the opportunity. They look beyond, over, or straight through the female market as if it doesn’t exist. This book aims to help you avoid such a costly oversight by answering the three key questions raised above:
1. What makes women a worthwhile market?
2. Why market differently to women?
3. How do we get beyond gender generalities to actionable tactics?
Once those questions are answered convincingly, resistance is futile. Companies that understand their market, understand their consumer, and understand how to translate insights into action will survive and thrive, as they build their share with the largest consumer market in the world. Companies that don’t will die. No exaggeration, no histrionics— just simple fact.

300 Best Jobs Without a Four-Year Degree

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Some Things You Can Do with This Book
-Identify more-interesting or better-paying jobs that don’t require additional training or
education.
-Develop long-term career plans that may require additional training, education, or
experience.
-Explore and select a training or educational program that relates to a career objective.
-Find reliable earnings information to negotiate pay.
-Prepare for interviews

Harvard Business Review July/August 2007

Harvard Business Review July/August 2007
PDF | English | 29.5 Mb

Harvard-н их сургуулиас гаргадаг хэвлэл болох "Harvard Business Review"-н 7 болон 8 дугаар сарын дугаарыг орууллаа...

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Branding for Dummies

Dummies цуврал нь янз бүрийн сэдвээр тухайн чиглэлээр анхлан суралцаж байгаа хүмүүст зориулан ном гаргадаг билээ. Энэ удаа Dummies цуварлаас бүтэгдэхүүнийг хэрхэн брэнд болгох талаар номыг блог дээрээ орууллаа.

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How to Write a Business Plan

Өнөө цагт бизнес эрхлэгч нарт бизнес төлөвлөгөө бичих шаардлага бишгүй л гарч байгаа байх. Хамгийн наад захын хэрэгцээ л гэхэд: Хөрөнгө оруулагч олох, банкнаас зээл хүсэх, хувьцаа эзэмшигч нарт хийх гэж буй ажлаа танилцуулах гээд л..

Mike P.McKeever-н бичсэн "How to Write a Business Plan" номноос бизнес төлөвлөгөөг хэрхэн бичих талаар олж уншаарай.

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How to Motivate Every Employee

65 хуудастай "How to Motivate Every Employee" нь хэдийгээр бие жижиг ч бэлчээр томтой эд гэнэ дээ.. Disney, SAS Institute, Virgin Management Limited, Levi Strauss,
Starbucks, Four Seasons Hotels, Capitol One зэрэг дэлхийн томоохон компаниудын стратегид тулгуурлан уг ном бичигдсэн юм байна. Хэрэв та аль нэг компанид хүний нөөцийн менежерээр ажилдаг эсвэл хувиараа бизнес эрхэлдэг бол энэ ном таньд ажилчидаа хэрхэн мотивацилах талаар час хийсэн санаануудыг өгөх болно.

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How To Win Friends And Influence People

Алдарт Dale Carnegie-г мэдэхгүй хүн ховор бизээ. "How to Stop Worrying and Start Living", "Public Speaking and Influencing Men In Business", "Lincoln the Unknown", "The Quick and Easy Way to Effective Speaking" зэрэг гайхамшигт номуудыг тууривснаар нь Dale Carnegie-г дэлхий даяар мэддэг болсон.

Түүний "How To Win Friends And Influence People" ном нь анх 1936 онд хэвлэгдснээсээ хойш өнөөдрийг хүртэл 15 сая хувь борлогдож, New York Times-н "best seller"-ээр 10 жил дараалан шалгарч байсан зэрэг нь уг номыг хир чансаатайг харуулж байна. Хэрэв та олон найз нөхдөөр өөрийгөө хүрээлүүлж, бусдад хүчтэй нөлөөлж сурахыг хүсэж байвал дээрх номыг заавал уншаарай.

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The Book on Management

Bob Kimball, PhD- н бичсэн "The Book on Management" ном нь Менежмэнтийн чухал ойлголтуудыг энгийн үгээр ойлгомжтой хирнээ маш сонирхолтойгоор гарган бичжээ. Уг номын зохиогч Bob Kimball нь West Florida их сургуулийн доктор бөгөөд урьд нь "AMA Handbook for Successful Selling", "Selling in the New World of Business" зэрэг нилээд амжилт олсон номуудыг бичсэн байна. Тэрээр Кока-Кола корпарацид 10 гаран жил, Kimball Organization-д 7 жил борлуулалт, сурталчилгааны чиглэлээр ажиллаж байсан бизнесийн талбарт арвин туршлагатай нэгэн юм.Та түүний бичсэн "The Book on Management" номноос хэрэгтэй зүйлс ихийг олно гэдэгт итгэлтэй байна.

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