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Thursday, July 26, 2007

BEST SELLER: Budgeting Basics and Beyond: A Complete Step by Step Guide for Nonfinancial Managers


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Better budgets can boost your department and your career to higher levels of
performance and success. Savvy executives use the budgeting process to take
stock of their direction, refine their goals, and share their mission with their staff.
Their budgeting reveals their position in the market, places untapped resources at
their command, and motivates all employees to greater levels of productivity.
They use their budgets to propel them towards the top of their industry. This book
will show you how to get there.
Budgeting Basics and Beyond shows you how the budget can be your most
powerful tool for strategy and communications. It points out that the budget brings
into stark relief all of the factors that every manager must consider, such as industry
conditions, competition, degree of risk, stability of operations, capacity
limitations, pricing policies, turnover rates in assets, production conditions, product
line and service considerations, inventory balances and condition, trends in the
marketplace, number of employees and their technical abilities, availability and
cost of raw materials, available physical resources, technological considerations,
economy, and political aspects. Then it uncovers the role each of those factors
plays in achieving your corporate goals. And since those goals cannot be achieved
single handedly, this book suggests ways to use the budget to help each employee
appreciate how they will contribute to the division’s profitability.